THINGS HAPPEN, OFTEN
staying up to date is a thankless job. every day someone dies. every day a meme is born. every day a song is dropped. however, there are the moments that rise to the collective conscious, the instances that become an immediate part of our conversation. they may dominate the trending topics of twitter, they may make it on the "news" feed of your facebook, they could be the click bait for daily mail's snapchat channel, or the basic "did you hear..." small talk needed to make it through the day. whatever they are, they're crucial, no matter how much the comments section under an article about it clamors we should instead focus on the "important stuff."
no matter it be a story about an icon, a useless meme, a political catastrophe, or a cool dog video, there was something there that attracted people to the piece in the first place. there is a current to culture, and it shapes so much of what follows: advertising, comedy, television, fashion, even politics. pop culture touches everything, whether we like it or not.
the issue? these moments, these bite size snacks of culture, last only momentarily before floating back into a weird "to be referenced later" wasteland. some may make a comeback (yes, harambe for example), some may ride the viral wave to ellen before eventually settling into a final, and oft fatal, youtube rewind (daaaamn that sucks for daniel), and some will never be remembered again (yes, i'm still worried about justin bieber's monkey in germany).
confiscated yet cute: the biography of this monkey.
so what am i doing here? well, i'm a writer, or at least claiming to be. thus a blog seems an important tool in honing in on my voice and forcing me to be consistently engaged. but more importantly, i'm a connoisseur. i love knowing what happened, why it did, and where it will go. i love tasting everything to later piece those elements together to create the perfect reference, the perfect #tbt, so to say. that led me to here. to when. i've created this page, this cork board of culture, for anyone interested, which most probably, is me.
the goals of when:
keep my finger on the pulse of pop culture
sprinkle in a think piece here and there
create a scrapbook of the moments that subtly defined 2017
with that, bottoms up !