GET YOUR FIX

To launch UD’s new ‘Stay Naked The Fix’ powder foundation, we tested its power on our 5 UD Citizens (Lizzo, Joey King, Ezra Miller, CL, and Karol G) in thrill-seeking scenarios. Launched across all social channels, with citizen specific cut-downs for each, we highlighted the benefits of this beauty product in a Pretty Different way.

GCD: Kelsey Liss
CD: Jess Toye
CREATIVE: Alanna Watson, Jackie Mucilli, Jen Hubbard, Sophia Moore, Kyle Heiner
DIRECTOR: YOUNG REPLICANT