University Theater, a client for Allen Hall Advertising, tasked us to increase awareness and the number of seats filled for their production of James Joyce's The Dead.
POSTERS: It was important to bring a life and vibrancy to the posters so they could stand out on campus and reflect the deeper themes of the musical.
OUTDOOR: Street banners were hung across the main street on campus and above the student union. Lawn signs were also planted around various spots on campus, catching attention nearly everywhere.
COFFEE: We partnered with on and off campus cafés to implement a coffee sleeve that could stand out.
SOCIAL: Utilizing the preexisting Facebook, we created a short series of photos to garner interest, before following it up with a meet the cast campaign and videos throughout the run.
A geofilter was created to be used at all performances.
VIDEOS: The first was a promotional video for the show, and the second was a spur of the moment response to the U.S. Election, which occurred during the run of the show.
WRITER - Kyle Heiner
ART DIRECTOR - Trish Laver
MEDIA PLANNER - Lena DiMatteo