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A client for Allen Hall Advertising, UO Theater, in which we were tasked to increase the publicity and seats filled for their production of James Joyce's The Dead.

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POSTERS: It was important to bring a life and vibrancy to the posters so they could stand out on campus and reflect the deeper themes of the musical.

OUTDOOR: Street banners were hung across the main street on campus and above the student union. Lawn signs were also planted around various spots on campus, catching attention nearly everywhere.

COFFEE: We partnered with on and off campus cafés to implement a coffee sleeve that could stand out.

SOCIAL: Utilizing the preexisting Facebook, we created a short series of photos to garner interest, before following it up with a meet the cast campaign and videos throughout the run. 

A meet the cast campaign was created, with an upload being made each day from opening night to closing.

A meet the cast campaign was created, with an upload being made each day from opening night to closing.

 

A geofilter was created to be used at all performances.

VIDEOS: The first was a promotional video for the show, and the second was a spur of the moment response to the U.S. Election, which occurred during the run of the show.

Copywriter - Kyle Heiner
Art Director - Trish Laver
Media - Lena DiMatteo