MACRO

Tasked to create a campaign about a standard product that is specifically relevant to a U.S. based sub-culture. We chose Porsche in hopes to extend the luxury brand to a new market: retired, gay men. 

MICRO

Our idea: Porsche Pride. 

BRIEF

PRINT ADS

PORSCHE PRIDE CLUB

 
 

Prints ads will drive our target audience to the Porsche Pride microsite, where they can be introduced to our Porsche Pride Club. This club offers a limited edition rainbow keychain, but also access to a network of fellow Porsche owning individuals that aligns with the brand.

The microsite will include a Pride Gallery for Porsche Pride Club members to upload photos of themselves to to a greater global network. These photos will highlight owners' trips taken with their Porsche. Users will return to to the site to meet new members, share experiences, and pin destinations. 

TEAM

Strategy - Rachel Benner / Hannah Lewman
Art Direction - Sierra Pedro / Blaire Wilson
Writer - Kyle Heiner